CANADA 150: EH?

21 Canadianisms as interpreted by international creatives (who had no idea what they meant), side-by-side with the actual meanings illustrated by Canadian creatives.

International Collaborators

WHEN YOU DON’T UNDERSTAND WHAT SOMEONE’S SAYING, BUT THEY KEEP TALKING

KEN LO \ DESIGN DIRECTOR \ BLOW \ HONG KONG

SLANG TERM FOR TORONTO, DATING BACK TO THE 1800S WHEN A THICK CLOUD OF INDUSTRIAL SMOKE HUNG ABOVE THE CITY.

JAMIE MAGEAU / ART DIRECTOR / ZULU ALPHA KILO / TORONTO / CANADA

I WENT PRETTY LITERAL AND SIMPLE (EVEN THOUGH I GUESSED IT MUST BE A EUPHEMISM).

MUSONDA J KATONGO \ FOUNDER \ KATONGO & CO \ AUCKLAND \ NEW ZEALAND

ANOTHER WORD FOR HOODED SWEATSHIRT OR HOODIE USED ALMOST EXCLUSIVELY IN SASKATCHEWAN.

ALLAN MAH / CREATIVE DIRECTOR / FCB\SIX / TORONTO / CANADA

A CARIBOU DRINKING BOOZE.

YAH-LENG YU \ CREATIVE DIRECTOR \ FOREIGN POLICY \ SINGAPORE \ SINGAPORE

A RESIDENT OF CARIBOO REGIONAL DISTRICT IN BRITISH COLUMBIA.

BRIAN ALLEN / ASSOCIATE CREATIVE DIRECTOR / HAVAS / TORONTO / CANADA

A TIRE THAT IS PLEASANT, BUT ALSO USELESS.

MICHIHITO DOBASHI \ CREATIVE DIRECTOR \ DENTSU \ NAGOYA \ JAPAN

A SLANG TERM OF ENDEARMENT FOR CANADIAN TIRE.

JENNY LUONG / ART DIRECTOR / JOHN ST. / TORONTO / CANADA

WE THOUGHT IT WAS AN EXPRESSION OF ABUNDANCE.

JONATHAN CASTRO \ DESIGNER \ STUDIO DUMBAR \ ROTTERDAM \ THE NETHERLANDS

A CUP OF COFFEE WITH TWO CREAMS AND TWO SUGARS.

JAKE LIM / DESIGNER / RETHINK / TORONTO / CANADA

TWO GAY PEOPLE PLAYING WITH MILK.

SIDDHESH SAPTE \ ART DIRECTOR \ MUMBAI \ INDIA

SHORT FOR ‘HOMOGENIZED MILK’ — MILK WITH A BUTTERFAT CONTENT OF 3.25%.

VANJA KRAGULJ / ILLUSTRATOR / SHIDA STUDIO / CALGARY / CANADA

SOMEONE LITERALLY ENGULFED IN A HOSE. WITH A MOUNTIE HAT.

SADDO \ ILLUSTRATOR \ BUCHAREST \ ROMANIA

TO BE DRUNK. POPULARIZED BY SCTV’S ‘HOSERS’ BOB & DOUG MCKENZIE.

LEO JUNG / CREATIVE DIRECTOR / THE CALIFORNIA SUNDAY MAGAZINE AND POP-UP MAGAZINE (SF) / TORONTO / CANADA

A SWEET, SOFT FOOD MADE BY COOKING FRUIT WITH SUGAR TO PRESERVE IT. IT IS EATEN ON BREAD.

HECTOR POTTIE \ CREATIVE DIRECTOR \ METHOD \ LONDON \ UNITED KINGDOM

THE TERM FOR A JELLY-FILLED DONUT, DUSTED WITH SUGAR, ORIGINATING IN MANITOBA.

HANS THIESSEN / CREATIVE DIRECTOR, DESIGN / RETHINK / VANCOUVER / CANADA

HIS GROTESQUE HOLINESS, EDDIE MURPHY.

THE HØLY TEAM \ HØLY \ ATHENS \ GREECE

AN OBSCENITY, UTTERED IN ANGER, SURPRISE OR FRUSTRATION WITH HUMOROUS INTENT.

ERIC SEYMOUR / DESIGNER / 123WEST / VANCOUVER / CANADA

A CORNER AT KITTY PARTIES WHERE KITTENS BOAST ABOUT THEIR COMPLEXITIES, MASKING THEIR TRUE SELVES.

ALINA AKBAR MALIK \ VISUAL ARTIST \ LAHORE \ PAKISTAN

THE DIAGONALLY OPPOSITE CORNER OF A 4-WAY CROSSING. DERIVED FROM THE FRENCH WORD ‘QUATRE’.

AUGUSTO KAPRONCZAI / ART DIRECTOR / HYPER HIPPO GAMES / KELOWNA / CANADA

OUR FIRST THOUGHT FOR THE WORD ‘LOONIE’ WAS A SIX-PACK OF BEERS OR SMALL SILVER FISH.

THE MUTI TEAM / MUTI / CAPE TOWN / SOUTH AFRICA

A CANADIAN ONE-DOLLAR COIN THAT FEATURES THE IMAGE OF A LOON.

MUSTAALI RAJ / DESIGNER / VANCOUVER / CANADA

SOMEONE WHO STARTED BITING THEIR HANGNAIL UNTIL THEY PEELED THEMSELVES COMPLETELY.

EDUARDO VEA KEATING (AKA NOSE) \ CREATIVE DIRECTOR \ DDB \ CHICAGO \ USA

SLANG FOR A STRIP CLUB, AS IN “MY GIRLFRIEND’S OUT OF TOWN, LET’S HIT THE PEELERS.”

ÉLISE CROPSAL / DIRECTRICE ADJOINTE À LA CRÉATION, DESIGN / LG2 / MONTRÉAL / CANADA

RATS THAT DO BATTLE IN AN UNDERGROUND RAT-FIGHTING RING.

ANA COUTO \ CEO \ ANA COUTO BRANDING \ SÃO PAULO \ BRAZIL

SOMEONE WHO SPENDS A LOT OF TIME HANGING AROUND HOCKEY RINKS EITHER PRACTICING, WORKING OR LOITERING.

ALAN LUM / ASSOCIATE CREATIVE DIRECTOR / INTERBRAND (NY) / CALGARY / CANADA

THERE IS ONLY ONE CHUCK I KNOW :)

JOANINA PASTOLL \ CREATIVE DIRECTOR \ MULLENLOWE \ JOHANNESBURG \ SOUTH AFRICA

THE WORD FOR A BODY OF SALTWATER PRIMARILY USED IN THE PACIFIC NORTHWEST.

TIERNEY MILNE / VISUAL ARTIST / VANCOUVER / CANADA

A SMURF WHO IS INTO ILLEGAL ACTIVITIES — “CLUMSY SMURF WAS CAUGHT SMUGGLING SHROOMS? WHAT A SCREECH!”

RAFAEL PUYANA \ MEDIA ARTIST & INTERACTIVE DESIGNER \ BOGOTÁ \ COLOMBIA

NEWFOUNDLAND’S TERM FOR MOONSHINE. VISITORS ARE ‘SCREECHED IN’ BY TAKING A SHOT AND KISSING A COD.

AIMÉE GRIMES / DESIGNER / WILL / VANCOUVER / CANADA

TALKING TO SOMEONE RELENTLESSLY STUBBORN \ GETTING A DIVORCE \ OVERCOMING AN OBSTACLE.

FIKRA DESIGN STUDIO TEAM \ FOUNDER \ FIKRA \ SHARJAH \ UNITED ARAB EMIRATES

USED IN NEWFOUNDLAND TO DESCRIBE A DAY SO HOT, THAT THE SUN COULD LITERALLY SPLIT THE ROCKS WITH ITS HEAT.

CARSON TING / FOUNDER / CHAIRMAN TING INDUSTRIES INC. / VANCOUVER / CANADA

IT SOUNDED LIKE AN SUV WITH A RANDOM ‘I’ AT THE END. AN SUV TOM SELLECK IS DRIVING.

ZAREH TER-STEPANIAN \ CREATIVE DIRECTOR \ PHELPS \ SANTA MONICA \ USA

AN INUKTITUT SLANG WORD MEANING ‘WHAT’S UP’ USED IN NUNAVUT.

MEGAN LYNCH / DESIGNER / SAINT BERNADINE MISSION COMMUNICATIONS / VANCOUVER / CANADA

THIS TEXAN MICKEY HAD NO CLUE WHAT HE WAS DOING… BUT PROBABLY A LOT BETTER THAN A DONALD MICKEY.

CHI-AN DE LEO \ CREATIVE DIRECTOR \ RICE CREATIVE \ HO CHI MINH CITY \ VIETNAM

SLANG FOR A 3-LITRE BOTTLE OF HARD LIQUOR — THE LARGEST SIZE SOLD IN CANADA.

MIKE MEADUS / ART DIRECTOR / CALGARY / CANADA

IT’S TOO DAMN COLD OUTSIDE AND I CAN’T SLEEP.

TAP KRUAVANICHKIT \ CREATIVE DIRECTOR \ FARMGROUP \ BANGKOK \ THAILAND

A FRANCOPHONE EXPRESSION DENOTING A GENERAL FEELING OF WELL-BEING OR ACKNOWLEDGEMENT.

MARIE BOCQUET / DESIGNER GRAPHIQUE / MCCANN MONTRÉAL / MONTRÉAL / CANADA

A GROUP OF FLAVOURS ADEPT IN FIRING UP THE TONGUE AND BURSTING WITH FLAVOUR.

CINDY AMELIA \ ART DIRECTOR \ MALT STUDIO \ JAKARTA \ INDONESIA

NICKNAME FOR QUEBEC’S ‘LANGUAGE POLICE’, ENFORCING THE PROVINCE’S LANGUAGE LAWS.

CRISTIAN FOWLIE / ILLUSTRATOR / VANCOUVER / CANADA

BECAUSE IN WINTER WE SCARF.

DANIEL IOANNAU \ DESIGN DIRECTOR \ RE|SYDNEY \ SYDNEY \ AUSTRALIA

A NICKNAME FOR THE CITY OF WINNIPEG, MANITOBA, KNOWN FOR ITS LONG, COLD WINTERS.

JOEL ARBEZ / EXECUTIVE CREATIVE DIRECTOR / GREY / TORONTO / CANADA